What’s your current content marketing strategy? When was the last time you updated your website to reflect your current business offerings? Who is the intended audience for your informational blog or resource content?
Don’t know the answers to those questions? You’re not alone. Many business owners have websites that desperately need a content marketing makeover. The difference between them and you is that you’re already looking at ways to refresh the written information on your website.
If you’re looking for a sign, this is it. Well, six of them actually. Let’s talk about why you need a content marketing makeover.
1. Your content is filled with errors and lacks polish.
If you’re cringing reading this, it’s time for a content makeover. Errors in grammar, spelling, and punctuation are not only embarrassing but can make your business look less professional. If it’s been a while since you ran spell check or brushed up on grammar rules.
2. Your website copy doesn’t address the needs of your customers.
When someone visits your website, they should be able to quickly and easily find the information they need. If your website copy is hard to read, lacking in detail, or just doesn’t make sense, it’s time to get under the hood and change some things.
3. Your headings and subheadings are a hot mess.
The way you format your text can be just as important as the actual words themselves. If your headings and subheadings are all over the place, it’s time for a content refresh. Not sure how to format your text for maximum readability? Hire a professional writer or editor to help you out.
4. It’s been years since you’ve updated your content.
If the last time you updated your website was when Obama was first elected—trust me, I’ve seen examples of this today!—you need to take the time to audit your content. Outdated images, poorly written blog posts, and information that is no longer accurate can all be signs that it’s time to give your website a facelift.
5. You have data to support a content refresh.
Review your Google Analytics data to see which pages are performing well and which could use some improvement. Poorly performing pages can benefit from a content refresh, if not total removal from your site. Pay attention to entrances and time on page. The former will give you a good idea of how many people are coming to that page from the search engine results page (SERP). The latter will help show you how long folks are sticking around. If you’re not sure how to interpret your analytics data, hire a professional (I know a guy…) to help you out. Speaking of the SERP…
6. Your competition is crushing you on Google.
If you’re not ranking where you want to be, it’s time for a change. Take a look at your competition and see what they’re doing that you’re not. Are they blogging? Creating infographics? Optimizing their website for the right keywords? Whatever they’re doing, you need to do it better.
Book some time to talk about a content makeover today.
A content marketing makeover is a big job, but it’s one that’s worth doing if you want your business to succeed online. By freshening up your website copy, addressing the needs of your customers, and making sure your content is error-free, you can take your business to the next level.
Are you ready for a content marketing makeover? Reach out to me by email today with a link to your site. We’ll talk about the budget and timeline and get you well on your way to the content refresh your brand deserves.