Resume
If you pointed a weapon at me and said, “Hey, tell me your favorite song!” I’d tell you two things:
- Pretty rude, my friend. You could just ask without the implied violence.
- Uhh, crap. How about “All These Things That I Have Done,” by the Killers?
Anyway, that’s also the theme of this page. A sequential list, in reverse order, of all the places I’ve plied my content trade.
I bring almost ten years of content marketing and writing experience to the table, in addition to a host of retail sales and people management skills honed working for some of the nation’s leading fashion and accessory brands. You’ll find some of the highlights listed below:
Senior Content Production Specialist: Writer
July 2022—Present
Partnered with content production leads to write more than 100 pieces of SEO-driven, sales-focused content for international, industry-leading B2B and B2C brands. Developed new SOP for writing localized content for brands with multiple stores/facilities/locations.
SEO Copywriter
September 2021—March 2022
Developed data-driven, research-based static and blog content for insurance sales generation and customer education. Increased content KPIs by 30%. Helped develop strategies to streamline the content creation and implementation process.
Content Specialist
October 2020—September 2021
Drove holistic digital content strategy for clients, increasing KPIs for agency partners by triple digits. Grew agency revenue for the content department by nearly 60% in 2020 and 2021. Mentored junior level team members and collaborated across the agency with PPC and SEO departments.
Content Coordinator
December 2018—October 2020
Drafted blog posts, static content, and social media posts for clients. Drove revenue growth of over $68,000 through content renewals. Increased content KPIs by nearly 75% for select clients in the storage, pest control, and banking verticals.
Content Specialist
September 2017—July 2018
Digital content creation for multiple brands and websites. Daily social media management and engagement. Email content creation and distribution through MailChimp. CRM (HubSpot) setup for software companies and services.
Digital Strategist (Freelance)
September 2015—September 2017
Created content for client print materials, digital marketing, and social media. Drove monthly engagement for multiple brand social media channels.